Critique Of The Global Arena - 1583 Words

An Article Critique on Branding in the Global Arena: The Role of Culture Howard Schultz, the founder of Starbucks, puts it best when he stated: â€Å"If people believe they share values with a company, the will stay loyal to a brand† (Fifield, 2015, para. 8). The values Schultz refers too are defined as â€Å"the moral principles and beliefs or accepted standards of a person or social group† (Collins Dictionary Website, 2016, expression 5). In this qualitative study, â€Å"Branding in The Global Arena: The Role of Culture† (Krueger Nandan, 2008) the significance of culture in formulating and maintaining an effective global strategy is discussed. This study by Krueger and Nandan examine branding in the global context, cultural dimensions that affect branding including specific examples from China and India, and key issues for global companies. The purpose of this critique is examinee Krueger and Nandan’s study, by examining the articles key components listed above and identifying strengths and weaknesses of the following; the a rticle’s research purpose, methodology, results, and discussion. Krueger and Nandan’s research is written clearly and concisely in a manner that is easy for the reader to follow. The research has a clear thesis statement which is stated in its introduction, and the body of the research addresses the problem identified in the thesis; the conclusion also addresses the thesis statement. Key terms applicable to the reader understanding the research are addressed andShow MoreRelatedA Critique Of Capitalism And The Power Of The Bourgeoisie Class1744 Words   |  7 PagesCritical Theory is defined as â€Å"is a critique of capitalism, its appropriation of the surplus value of collective work, and its commodification of every aspect of our modern society† (Ward, p.1). 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It is commonly used, since the fallRead MorePlato s Critique Of Democracy2140 Words   |  9 PagesName: Odekunle Solomon Student No: 7097642 Pol 2107 Why Plato’s critique of democracy is still relevant today. Democracy is often referred to as the rule of the many, but Aristotle called this definition incomplete. In his book â€Å"Politics†, he explained that in a city if the majorities are aristocrats and if they have political authority, then it is an aristocracy not a democracy. He therefore defined democracy as when â€Å"free people have authority and Oligarchy as whenRead MoreBourdieu Marx And Durkheim, Political Economy With Cultural Studies Essay1350 Words   |  6 Pagesresults from relations between one’s dispositions (habitus) and one’s position in a field (capital), within the current state of the social arena (field) (Bourdieu, 1986, p101). 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Both are former presidentsRead MoreThe Asian Value Debate686 Words   |  3 Pageslacked a regional institutional mechanism, and because of this ‘Asian Values’ has been interpreted differently by different ethnic and religious groups (Langguth, 2003). Mahathir introduced the concept of Asian values in the 1990’s where there was global democratization, political and economic stability before the currency crisis of July 1997, which shocked Asian countries (Naisbitt, 1997). Asian values were advocated by Mahathir to try to unite Malaysia as a nation. He used it as a platform to claimRead MoreThe Strategy Of Environmental Treaty Making1469 Words   |  6 Pagesinternational relations (a notable and heavily discussed example is the aim to sustain an effective ozone layer). Although states regularly enter into international agreements that are purposed to solve given problems, the non-existence of an overarching global governing body of authority makes the enforcement of treaties nearly impossible. In order for international treaties to be impactful they must be â€Å"self-enforcing†, or â€Å"individually rational, collectively rational, and fair (p. xiv). Therefore, for